23 May 2003 11:04
1000-2000 More Petrol Stations Needed Before Market Saturation
According to Slawomir Golonka, vice president of PKN Orlen, there are now many conflicting localisations in the
company's retail network after the merger of Petrochemia Plock and CPN petroleum companies. PKN Orlen is now
planning to introduce a franchise model, purchase part of stations from private owners and build new ones as well. A
more radical restructuring of the network would be required if PKN Orlen buys Rafineria Gdanska (RG) refinery. Lotos
Paliwa company, an RG subsidiary responsible for retail sales, also plans to restructure, which includes eliminating
partners that do not meet company norms of quality and the creation of a couple of dozen new stations. Russian Lukoil
and Slovakian Slovnaft have also declared an interest in purchasing or building new petrol stations in Poland. Golonka
believes that only a vertically integrated company stands a chance of competing in the market.
[FTI [The Financial Times]] |
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