30 December 2002 07:08
Press scanner: Rush to Russia
SABAH said: "The Turks stamped the Russian market with $1 billion investment. Shaking vodka's throne,
Turkish Efes has become the most loved beer in Russia. Turkish beer company Efes created a miracle in vodka country
Russia and became number one among licensed brands. It gained 20 percent of the Russian market. Having over 120
franchises in Russia, Efes' annual production capacity reached 450 million liters. Sise Cam, which sells bottles to
Efes, also benefited from the latter's success in Russia. While construction companies ENKA and Tekser realize
great projects in Russia, white goods producer Vestel also stepped into this country. Vestel will produce two million
televisions in its $40 million factory in Russia."
[AIW [Asia Africa Intelligence Wire]] |
RUSSIA IN FACTS
