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09 June 2004 11:36
SCENT FOR THE MASSES (the L`Sherri Fontana brand of a new perfume is to be launched)
Aerol Formulations Ltd plans to launch its perfume brand in the domestic market under the brand name, L'Sherri Fontana. The brand will be positioned as a mass market brand and will be priced between Rs199 and Rs350. The company manufactures and exports 1,00,000 perfume bottles per month to the Gulf, Russia and the US.
[India Business Insight]
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