07 June 2004 17:56
Obi wants to expand abroad (Obi-Baumarkte schworen dem Preiskampf ab)
The management of Obi, Germany's largest DIY store chain, has announced that the firm will aim for strong
expansion abroad. Company head Sergio Giroldi has said that Obi is also planning to withdraw from the price war on the
DIY market, explaining that customers require quality, advice and service.
The DIY store chain, which belongs to German retail group Tengelmann, is planning to open 15 new stores abroad each
year in the period to 2010, with particular attention to be given to expansion in China and Russia. It is aiming, by
2010, to increase the proportion of turnover generated abroad from 30 to 50 per cent.
[Handelsblatt] |
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