13 May 2004 10:29
District.(Multan): Mango Export House planned for Multan
MULTAN, May 13 (PPI): Shamoon Sadiq, Chief Executive Officer (CEO) Pakistan Horticulture Development & Export
Board (PHDEB), Ministry of Commerce, Government of Pakistan has said that PHDEB would shortly open a liaison office in
Multan and will establish a Mango Export House with grading and packing facilities for exporters for value added export
of mango from Multan. He was presiding over a meeting of Fruit Exporters from Lahore/ Karachi and members of the Mango
Growers Association (MGA) to evolve Mango Export Marketing Strategy for ensuing mango crop in the local hotel.here
Thursday. CEO said that this meeting is being held to facilitate Growers/ Exporters linkage for a high performance
export of Mango. He said that such interaction in export of Citrus crop has paid divid as both the growers and exporters
are contented as joint stakeholders. He urged the members of the Mango Growers Association to adopt latest technology to
produce disease free and fruit fly free mango, which is the mandatory requirement of international Quarantine laws.
Shamoon Sadiq further said that PHDEB has planned to target new markets in Russian Federation, China, Iran and Korea and
hold Mango exhibitions this year and have plans to take delegation of mango growers and exporters to India to observe
the interventions being undertaken in this world's largest mango producing country. Meeting was also addressed by a
scientist from CABI Regional Bioscience Centre, Rawalpindi to apprise the Growers and exporters with the new fruit fly
annihilation techniques being adopted for control of this pest without use of pesticide. Syed Zahid Hussain Gardezi
President of the Mango Growers Association said that Pakistan though being an agrarian country, suffered for almost half
a century due to willful neglect of this sector as such the growers and farmers have almost reached the verge of
collapse. He said that PHDEB has at least endeavored to identify the bottlenecks and problems of the Mango Growers and
if the priorities remained unchanged not only the mango growers and exporters will feel relieved but Pakistan will also
qualify as the World Class quality mango producing country. He urged the exporters to procure mango for export from
mango orchards for value addition and have their presence felt in Multan and around mango producing areas Reputed Mango
and other Fruit exporters from Karachi Rana Muhammad Sadiq, Arsalan Rabbani, Jallal Akbar and Syed Zahid Ali in their
address assured the members of MGA to work together in promotion of mango export. An export promotion consultant Mr.
Saeed Akhter briefly gave an over view of mango production and export in Peoples Republic of China and India. The Chief
Operation Officer PHDEB Mr. Muhammad Iqbal stated different steps to be taken by PHDEB for promotion of Mango Export and
Districtributed sample Fruit Fly Traps amongst the Mango Growers. The meeting was also attended by Malik Basheer Ahmed
Awan. Maj.(r) Syed Zahid Ali Bukhari. Muzaffar Hayat Khan Khakwani, Syed Khizer Abbas Bukhari, Malik Muhammad Ali
Khokhar, Mehr Maqbool Jangla, Malik Faisal Hassan, Shujauddin Alizai, Nasiruddin Khan Junaid Khan Tareen, Muhammad
Saleem Khan Alizai,Muhammad Sarfraz Bhatti. Haji Akram Arian, Mian Shaukat Hussain, Syed Dabir Ali, Malik Nazar Ahmed
Raan, Malik Mushtaq, Malik Fahim and Qamar Zia.
(THROUGH ASIA PULSE)
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