10 October 2003 03:25
Business in Brief: Sibir to Spiff Up Image
MOSCOW -- Russia's No. 2 airline, Sibir, said Thursday it had hired a leading London-based branding agency to
help the company spiff up its image.
It said Landor Associates will review the Sibir brand and help the company remake its visual identity and maybe even
change its name.
Sibir, Russia's fastest-growing airline, held a tender this spring for the rebranding contract, which attracted
five Western companies, including Landor.
Landor has helped remake the images of more than 40 airlines, including Gulf Air and JAL.
Sibir, which operates 47 Russian-made airplanes, is looking to upgrade its fleet with foreign jets and expand its
international operations, the company said in a statement.
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