10 September 2002 08:00
Retalix and Lipman Launch Joint Venture Targeting Pre-Paid Cellular Market; Software Leaders to Market Proprietary Technology Simplifying Purchase of Pre-Paid Air-Time
--30--WAM/la* MW/la
CONTACT: Retalix Ltd.
Danny Moshaioff, +972-9-776-6600
infousa@retalix.com
or
Coffin Communications Group, Sherman Oaks, Calif.
Crocker Coulson, 818/789-0100
crocker.coulson@coffincg.com
RAANANA, Israel--(BUSINESS WIRE)--Sept. 10, 2002--Retalix Ltd. (Nasdaq:RTLX) today announced that the Company is
launching a joint venture with Lipman Electronic Engineering Ltd. to market a new technology that simplifies the process
of purchasing pre-paid cellular air-time. Lipman is a global leader in the area of electronic payment systems,
designing, developing, manufacturing and marketing its e-payment products and software under the NURIT brand name. The
company maintains subsidiaries and branches in the U.S., China, Far East, South America, Spain, Russia and Turkey. In
response to the rapid growth of pre-paid mobile phone sales throughout Europe -- currently running at some 75% of all
new purchases -- the two companies have combined to develop a unique system that allows consumers to purchase airtime
directly at the point of sale by inputing a personal phone number on either Retalix POS terminals or Lipman credit-card
terminals. While simplifying the process for the consumer, the new technology also offers significant opportunities for
both retailers and manufacturers. Isaac Angel, CEO of Lipman, noted, "Retailers who currently own our NURIT
terminal will benefit from an additional income stream, while the cellular manufacturers will see a potential reduction
in production and distribution costs by eliminating the need for pre-paid phone cards." Retalix and Lipman are
currently evaluating the validity of the concept through pilot programs with a number of Israeli cell phone companies
and if successful, Angel envisages the venture expanding, with the technology being offered to Lipman's existing
customer base worldwide. Commenting on the venture, Barry Shaked, CEO of Retalix Ltd., said, "We are delighted to
be joining forces with a recognized global leader such as Lipman. Through our online e-marketplace, StoreNext, we will
be able to make this proprietary technology available to hundreds of stores throughout the country, and I firmly believe
that this value-added service will prove to be a good deal for retailers, manufacturers and consumers alike." About
Lipman Electronic Engineering Ltd. Lipman Electronic Engineering Ltd. is one of the primary Electronic Payment Systems
& Solutions providers worldwide and has established itself as a leader in its field, innovating and integrating
state-of-the-art technologies into its products. Lipman develops, manufactures and markets its own NURIT(R) product
line, which includes: handheld, wireless and tel-line POS terminals; electronic cash registers; retail ATM units; PIN
pads; smart card readers and more. In addition, the company develops technologically advanced software platforms,
offering overall transaction processing solutions to the field of e-payment, specifically suited to meet its
customers' changing needs. Lipman products are EMV compatible and its ISO 9002 registration and accreditations
confirms its total quality concept. The corporate offices and R&D department are situated in Israel. Lipman also
maintains subsidiaries and branches in the U.S., China, Far East, South America, Spain, Russia and Turkey. About Retalix
Ltd. Retalix Ltd., with North American headquarters in Dallas, TX, provides integrated enterprise-wide software
solutions for the retail food industry worldwide, including supermarkets, convenience stores and restaurants. The
Company offers a full suite of software applications that support a food retailer's essential retailing operations
and enable retailers to increase their operating efficiencies while improving customer acquisition, retention and
profitability. With installations in more than 20,000 stores and quick service restaurants across 44 countries, the
Company markets its software solutions through direct sales, distributors, local dealers and its various subsidiaries.
The Company was founded in 1982 as Point of Sale Limited and changed its name in November of 2000 to Retalix Ltd. The
Company's ordinary shares have been publicly traded on the Tel Aviv Stock Exchange since November 1994 and on the
NASDAQ National Market System since July 1998. For further information, please visit the Company's web sites at
www.retalix.com . Safe Harbor for Forward-Looking Statements: Except for statements of historical fact, the information
presented herein constitutes forward-looking statements within the meaning of the Private Securities Litigation Reform
Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may
cause the actual results, performance or achievements of the Company, including revenues, income and expenses, to be
materially different from any future results, performance or achievements expressed or implied by such forward-looking
statements. Such factors include risks relating to the Company's anticipated future financial performance,
continued roll-outs with existing customers and other factors over which Retalix may have little or no control. This
list is intended to identify only certain of the principal factors that could cause actual results to differ. Readers
are referred to the reports and documents filed by Retalix with the Securities and Exchange Commission, including the
Company's Annual Report on Form 20-F for the year ended December 31, 2001, for a discussion of these and other
important risk factors. The Company undertakes no obligation to publicly release the results of any revisions to these
forward-looking statements that may be made to reflect events or circumstances after the date hereof, or to reflect the
occurrence of unanticipated events.
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