The amendments stipulate demonopolization of mass media. According to Reznik, one should not control large stakes in several mass media companies and one should not own a TV-channel and a newspaper that focus on the same audience. The parliamentarians propose to copy the western pattern, establishing some kind of a public television channel, which will be free of ‘worrisome’ advertisement, films noir (literary dark films, where the idea of an anti-hero comes into play, a sub-gender of thriller, criminal and horror films) and porno. The audience of this channel should pay a subscriber fee to fund the activities of the channel. Reznik said that the fee should total about RUR16 (about $0.5) per month.

However, some people oppose the proposed amendments. Deputy Director of the Center of Political Technologies Boris Makarenko says that the word 'public' in Russia is interpreted as 'social', but the term 'public channel' means 'federal channel'. This western experience may not be beneficial for Russia, the daily said. But Makarenko believes that there is a way to secure the independence. The main factor is the economic independence of mass media companies, because nobody will be able to influence them. “And instead of adopting a dozen of bills, we should build the market economy, which really works and where a lot of advertisers and customers exist,” he stressed. Thus, customers will be able to pay for such a channel or subscribe to some printed editions. State backing makes one dependent and Russian mass media companies, especially those operating in regions, depend on the government, he emphasized.